Customers keep a business alive. In physical shops and restaurants, companies tries their best to impress their clients every day. Coffee shops like your average Starbucks have a particular smell; a special kind of background music. Your barista is always friendly.
They could ask you to take a number and then just yell out that number once your order is ready, but they ask for your name. Why? Because this makes the experience better and more personal.
Even if they spell your name wrong on your cup, you at least get a chuckle out of it. Yet, user experience is something that is often ignored in the online realm. Webmasters do many thing to make sure their website works, but they often forget one very important question:
Is Browsing The Site a Pleasant Experience?
Take It Personal
The personal touch and the importance of a name is not just for coffee cups. A simple welcome message on the masthead of your site can make for a warmer and more human experience.
If you are running an e-commerce page then you have access to your user’s name so don’t be afraid to use them to create an individual and tailored experience.
It might seem obviousbut there are many websites that still forget one of the most important things: a search bar. People visiting your website are not going to buy anything if they can’t find it, especially if you carry a large range of products.
A search bar needs to be visible at all times and perfectly functional. Search results also must be friendly and customisable, and use filters so users can only see the items in their size or price range. The less people have to dig, the more likely they are to make a purchase.
Listen And Pay Attention
Your customers are smart people that know exactly what they want. Because they drive the business, their opinion is incredibly important.
Make it easy for them to give you feedback; a visible button that leads to a simple form is all you need. Try to avoid multiple choice polls and instead give them a text box. This way you receive moredetail, which is very important when trying to tackle specific problems.
Suppose I’m looking at search results, and I want to go back to the home page. How do I do that? You have to make it easy for people to go back. Most websites have a clickable logo at the top of the page. If you don’t have it consider implementing this and other changes in order to ease navigation.
The same also goes for the size and layout of your text. Break it off into chunks and avoid walls of text. The more readable it is, the easier it is to browse and the better the experience is.
When people talk about user experience they tend to associate it with web design. However, performance also plays a big role in how much your users stay on your site. Long loading times, broken links, incompatible code; all of these things can make your users want to leave your website, and that is the opposite of what you are looking to do.
Test your code, carry out quality assurance measures and use reliable hosting in order to make sure that everything runs smoothly.
More often than not, a customer centric business is a successful business. Creating an experience that will stick with your clients is going to increase your chances of repeat business, and it can even help you create an engaged community of users. Put your clients first and see the difference.